Yes, Alice is a real person. Born in Belgium of Spanish descent,

Alice inherited her passion for fashion from her mother and her aunt.

Now living in Belgium with her family, and with years of experience in high-fashion eyewear under her stylish belt, she has launched her own collection of brands to encourage women to feel radiantly themselves.

In love with Paris and its fashion savoir-faire, Alice counts the City of Light as her second home. It is her biggest inspiration for style and where she finds most of the brands she knows you'll love, too.

But the quest for beauty and fun doesn't stop there! Alice scours the capitals of Europe for clothing and accessories to bring the glamour and vision of Parisian style to fashion-loving women everywhere.



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